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In the context of SEO and Blogging, then keyword is the word or phrase that we search for information on the Internet by writing it in the search engine. For example you want to know about the website so how do you find it on the internet?
You google "what is website?" Will search by writing. Click on "What is a website?" This is a keyword.
If you are a new blogger then you have to write articles on these keywords so that people can come to your blog by searching on Google and this increases the traffic of your blog.