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PA is Page authority, another MOZ metric


What is page authority? Simply put, it is a score that can predict how well a specific page will perform on the search engine result pages (SERPs). The score ranges from 1 to 100, with 100 being perfect.


Page authority is scored using logarithms to rank each page. Improving your score significantly can be easy or difficult depending on your starting point. If your score is low, in the 20s, it will be easier to grow that to the 30s than it would be to grow a page from the 60s to 70s. Getting better results when you’ve hit greater than 75 on your score will be slow and difficult.

24 days ago   1