Does domain authority matter?

Yes, search engines consider all the parameters like content, grammer, plagiarism, domain authority, tags, meta description, etc for ranking factor. A domain authority and content are inter - related. If content is written unique along with accurate explanation then it helps searcher to know in depth about its search query. Again, if user is satisfied then it helps the website to get on top in search results and this helps to increase the traffic of the website. However, these all factors automatically affects the domain authority of particular website that increases its authority which is known as DA.

Hi DA has a very minimal effect on ranking content. Before going further, there are two ranking
1. Site ranking with Alexa
2. Content ranking

so, the content is the king rule, if you have optimized content and keywords, your article can rank.
But on the other side, if you have good DA, but not optimized content, then your content will not rank.

Note: Personal experience, even sites with DA below 20 and new in age were having content in high positions in SERP than sites with 50-60+ DA.

So, major ranking factors can be
- keyword optimisations
- content quality
- grammar
- 1000+ words detailed article
- optimised title and meta

Thanks

Yes, it matters but not completely. Generally DA is linked to how old the site is in addition to a number of backlinks to that domain. DA only matters when you have low quality content and you depend on increasing DA to make rank more as some preference over content is given to sire with DA 70-80 over DA 70. But still it does not matter completely as if you write good content, you can still beat the sites with more DA to rank in Google.
So, if you have a new Blog, DA matters
if you are old blog and popular, DA does not matter that much.

Domain authority (DA) is a metric that is used to predict how well a website will rank on search engines. It was developed by Moz, a software as a service company that provides SEO tools and resources.

DA is calculated by evaluating several factors, including the number and quality of external links pointing to a website, the age of the domain, and the quality and relevance of its content. It is scored on a scale from 1 to 100, with higher scores indicating a greater ability to rank well in search results.

While domain authority can be a useful metric for comparing the relative strength of different websites, it is important to note that it is not a direct ranking factor used by search engines like Google. However, it can be an indicator of the overall quality and relevance of a website, which are factors that can influence its ranking.

So, while domain authority is not the only factor that determines how well a website will rank, it can be an important consideration when developing and implementing an SEO strategy.