What is RPM in ads?

RPM is called Page RPM which means that how much earning you have earned from 1000 Page Views (PVs), its Average Earning is Page RPM. As you know there are about 3 to 5 ads on a page. So there will be as many impressions on a page view as there will be ads.

So Impression is always more than Page Views. Page RPM always depends on both CTR and CPC. The higher the RPM, the higher will be the earning of blogger or YouTuber. To increase RPM, both CTR and CPC have to be increased.

For Example – Suppose you have earned $ 20 from 1000 Page Views and your Ad Impression is 5000 then your Page RPM will be $ 4.

RPM in ads stands for Revenue Per Mille. It is a metric used to measure the revenue generated by an advertisement per thousand views or impressions. It is calculated by taking the total revenue generated by an ad and dividing it by the number of impressions in thousands. For example, if an ad generates $100 in revenue and it was viewed or served 1,000 times, the RPM would be $100/1,000 = $0.10. This metric is commonly used to measure the performance of online advertising campaigns.

RPM Means revenue per thousand impressions (RPM). RPM calculated by dividing your estimated earnings by the number of ad impressions you received, & then multiplying it by 1000.