What is Pay-Per-Click Marketing
PPC i.e. Pay Per Click is the link of online marketing. Without which online advertising is not possible. You must have seen PPC Advertising very closely in your everyday life. Whenever you search some of your queries on Google, there are always some links in the results obtained on which a small AD comes on the side. That is, a company or website is advertising its service or product.
The path that that company or website has adopted to bring its link up is called PPC or Pay Per Click in the digital marketing world.
In simple language, you can see it in such a way that if you are running any advertisement online then you will have to pay only when someone clicks on that advertisement and comes to your website or online page. Otherwise no charge will be taken from you.
Why u need PPC marketing?
Pay Per Click can be used by you or anyone that is willing to sell any of their services or products which does not require any special skills. PPC is being used by big companies to sell their products, so in today's time many big institutes are also seen using PPC for their promotion.
If you are a blogger and want to bring your blog up without SEO or you think that you can help people with the help of advertising on a particular article, then you can choose Pay Per Click. You can outsource PPC services to improve Ad Rank, Quality Score and Ad Management.
Benefits Of PPC Advertising For Your Business
1. If you are a blogger then you must know how much hard work and time is required in SEO, only after which the blog is able to rank in the search engine and even after that its ranking is sometimes not stable.
In such a situation, if you want to keep your blog at the top, then PPC is very beneficial for you.
2. We all know that Google's algorithm is updated from time to time, due to which our blogs sometimes come down or sometimes up. In such a situation, if you use PPC, then you do not need to see the rank of your blog, it will always appear in the advertisement above.
3. Targeted audience can be reached through PPC, due to which you get more clients in business from whom you benefit.
4. In Pay Per Click, you do not need to carry a budget of lakhs. Even if your budget is less, you can show your advertisement accordingly.
Himangshu Kalita2 years ago
Sujit Singh2 years ago
If we see in simple words, if Google will show any kind of your ad to all the people and that user clicks on that ad, then you will have to pay some money from your account. So this is the meaning of PPC.
Now we try to understand through example. Suppose you do a business and you want to get lead in it and also want to increase your sales, then you have to do marketing. As you do marketing, your chances of getting more profit increase. And you have to spend money to do marketing. You can also do this work online or offline. And all these things can cost a lot.
Manish Singh Bisht5 months ago
In PPC advertising, you create ads and then bid on specific keywords for which you want your ads to show. When a user searches for a term that is relevant to your ad, your ad has the opportunity to appear at the top of the search results page. You only pay when a user clicks on your ad, hence the name "pay-per-click."
PPC can be an effective way to drive traffic to your website and generate leads or sales.
PPC ads may be found on search engines such as Google, Bing, and Yahoo, as well as social media platforms such as Facebook, Instagram, Twitter, Linkedin, Quora, Truecaller, and even over-the-top (OTT) platforms such as Hotstar.