What is Pay-Per-Click Marketing

Pay Per Click (PPC) is the technical term for an online (digital) advertising model in which advertisers only pay when their ads are clicked.

PPC ads may be found on search engines such as Google, Bing, and Yahoo, as well as social media platforms such as Facebook, Instagram, Twitter, Linkedin, Quora, Truecaller, and even over-the-top (OTT) platforms such as Hotstar.

The full form of PPC is Pay Per Click. This means that whenever you run your ad inside Google Adwords? So the charge of Per Click is deducted from your account by Google.

If we see in simple words, if Google will show any kind of your ad to all the people and that user clicks on that ad, then you will have to pay some money from your account. So this is the meaning of PPC.

Now we try to understand through example. Suppose you do a business and you want to get lead in it and also want to increase your sales, then you have to do marketing. As you do marketing, your chances of getting more profit increase. And you have to spend money to do marketing. You can also do this work online or offline. And all these things can cost a lot.

Pay-per-click (PPC) marketing is a type of digital advertising where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically.
In PPC advertising, you create ads and then bid on specific keywords for which you want your ads to show. When a user searches for a term that is relevant to your ad, your ad has the opportunity to appear at the top of the search results page. You only pay when a user clicks on your ad, hence the name "pay-per-click."
PPC can be an effective way to drive traffic to your website and generate leads or sales.

Pay per click is a term when you have made advertisement of your content by paying to each click. Then you will get more clicks for your content.