How to Make Permalink SEO Friendly

1. Use Your Keyword in Permalink

When you use keywords in your permalink, it helps Google and other search engines to understand what your topic is about. It helps you to get a good rank in search results.

2. Create Your Own Slug (Post URL)

By default, WordPress automatically creates a slug for your post or page that is sometimes too big and ugly. I would recommend you to make your own slug.

3. Use Hyphens ( – ) in Permalink

Use hyphens ( - ) to separate words in permalinks. Otherwise search engines and users will not be able to understand from the permalink what the page is about.

4. Don't Use Dates in Permalinks

If you are running a blog, do not use dates in permalinks. Suppose you have written an Evergreen content that is 5 years old and used dates in permalinks, then very few people will click on your post.

5. Don't Use Categories in Permalink

Categories are additional words in your URLs that many bloggers or website owners add to their permalinks. Many bloggers believe that it is good to use categories in permalinks. It helps search engines to understand your site better.
But Categories make your permalink very big. And can cause duplicate content in some cases – when you publish a content with different categories.

6. Try to Keep Your Permalink Short

Keep your permalink as short as possible. The shorter the URL, the better from an SEO point of view.