January 03rd, 2024

What does CPM stand for?

The full form of CPM is Cost Per Mile or Cost Per Thousand Impressions. This is a reporting term for Google Ads (formerly Google AdWords). CPM tells advertisers how much money they have to pay per 1000 Ads Impressions.

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Hitha Nanjappa
3 years ago Selected
CPM stands for “cost per thousand impressions”. It is a measure of potential audience for a blog. It is a figure used to calculate the advertising cost to reach 1,000 readers/ viewers/ visitors or listeners. CPM is only an approximate number to calculate expenditure/ income from advertising and not a direct measure to evaluate SEO.
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Mansoor Ahmed
2 years ago Selected
Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
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Manish Singh Bisht
1 year ago Selected
CPM stands for cost per thousand impressions. It is a term used in advertising to describe the cost of displaying an ad on a website or other platform 1,000 times.

In CPM advertising, advertisers pay a fixed price for every 1,000 impressions their ad receives, regardless of whether the ad is clicked on. This pricing model is often used for display ads, such as banner ads, that are meant to be seen by a large number of people rather than specifically targeted to individual users.

The CPM pricing model is typically measured in terms of cost per 1,000 impressions, hence the abbreviation "CPM." Advertisers will often consider the CPM of an ad campaign when determining its overall cost effectiveness.
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The Pak Studio
3 years ago
cost per thousand impressions
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