What is Keyword Proximity?

if we have the title "social media plugin for WordPress", and people search with let say two keywords, "Social Media WordPress" and "social media plugin".

Here the distance between social media and WordPress for the first keyword is 2 words having "plugin for" words in-between. and, 2nd query has 0 distance as there are no words in between.
So, the 2nd keyword having 0 distance, is better to rank and show content to a user than 2 distance. This process, of calculating distance and ranking content for search, is called *keyword proximity*.

 So, the lesser the distance more chances of ranking that content.

Note: Proximation can be for a title/meta/main content wherever it matches according to indexed data. 

Keyword proximity refers to the distance between keywords within a piece of content, specifically in relation to each other in the text. It is the measure of how close together two or more keywords appear in a text, it is used to help search engines understand the relevance of a text to a specific query.

For example, if a user searches for "best running shoes", search engines will look for content that has the keywords "best" and "running shoes" close together. If the keywords appear together in the text, the search engine will interpret that the text is more relevant to the user's query.

There are different types of keyword proximity, for example:

Exact match proximity: It's when the keywords appear together in the exact order in which the user has searched for them.
Proximity in sentence: It's when the keywords appear together in the same sentence.
Proximity in paragraph: It's when the keywords appear together within the same paragraph.
In general, the closer the keywords are to each other, the more relevant the text is considered to be to the user's query. Therefore, when optimizing a text for search engines, it's important to include the keywords in close proximity to each other. However, it's also important to note that keyword stuffing, which is the practice of including too many keywords in close proximity to each other, can hurt your website's SEO and user experience.