What is Keyword Proximity?

The distance between 2 keywords in a blog post is called keyword proximity. You can put keywords in many places in the post, it is also crawled by the search engine. Example. If someone searches in the search engine "How to create a free blog" then Google shows him the result of "How To & Free Blog". The Exact keyword in all these is "Create Free Blog", so the distance between Free Blog and Create in it will be called keyword proximity.

The strength of any content depends on the keywords used in it. But if Keyword Density, Keyword Proximity, Keyword Prominence is not taken into account, then its ranking decreases instead of increasing. That is why whenever you use keywords in the post, definitely follow the rule of SEO.

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Comments (1)

Balvinder Singh Selected

Balvinder Singh

1 year ago

if we have the title "social media plugin for WordPress", and people search with let say two keywords, "Social Media WordPress" and "social media plugin".

Here the distance between social media and WordPress for the first keyword is 2 words having "plugin for" words in-between. and, 2nd query has 0 distance as there are no words in between.
So, the 2nd keyword having 0 distance, is better to rank and show content to a user than 2 distance. This process, of calculating distance and ranking content for search, is called *keyword proximity*.

 So, the lesser the distance more chances of ranking that content.

Note: Proximation can be for a title/meta/main content wherever it matches according to indexed data. 

Rahul Gupta

Rahul Gupta

1 year ago
Balvinder Singh Thanks for this detailed answer. These small changes and improvements made to each post/article can help in long term...