Technical SEO is important because it refers to the underlying technical aspects of a website that can affect its ability to rank well in search engine results pages (SERPs). Technical SEO includes various elements such as the website's structure, coding, and performance, which can all impact the search engine's ability to crawl, index, and understand a website's content.
Here are a few reasons why technical SEO is important:
Improved crawlability: Technical SEO helps ensure that search engines can easily crawl and index a website's pages, which can lead to better visibility in search results.
Better user experience: Technical SEO can improve website performance, load times, and overall user experience, which can lead to lower bounce rates and higher engagement levels.
Mobile-friendliness: With an increasing number of searches happening on mobile devices, technical SEO can help ensure that a website is optimized for mobile and responsive, which is crucial for ranking well in mobile search results.
Accessibility: Technical SEO can also help make a website more accessible to users with disabilities, by ensuring that it follows web accessibility guidelines.
Increased conversions: Technical SEO can also lead to increased conversions by improving the user experience, making the website more accessible and mobile-friendly and ensuring that it is properly indexed by search engines.
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