What does event tracking mean?

Event tracking is a method of measuring and analyzing user interactions with specific elements on a website or web-based application. It is used to track specific actions or events, such as clicks, form submissions, page views, and other user interactions, and collect data on how users interact with the website.

Event tracking is typically implemented using JavaScript and is often used in conjunction with analytics tools such as Google Analytics, Adobe Analytics, and other web analytics platforms. These tools allow website owners to track specific events, such as button clicks, form submissions, and other user interactions, and collect data on how users interact with the website.

Event tracking can be used to track a wide variety of user interactions, such as:

Clicks on buttons, links, and other interactive elements
Form submissions and other types of user input
Scrolling and other types of user engagement
Video and audio playback
File downloads and other types of user interactions