The visitors/ traffic that comes to your site when a reader clicks a link to your site that is posted on another site (backlink) is called referral traffic.
If these backlinks to your site are coming from high ranking/ high authority sites, then it gives better value / authority to the content on your site in terms of SEO. Hence, referral traffic is very important.
Referral traffic is traffic that comes from other websites rather than search engines. We employ numerous domains to redirect visitors to our website when building backlinks for our website/blog. This type of traffic is known as referral traffic. In your analytic console, you can easily check referral traffic. Take a look at the image below.
Referral traffic is crucial for your website since it directs potential consumers to your domain from other websites that may have the same target audience, and people trust other people's suggestions.
As a result, by reviewing the list of referrals, you can better understand the interests of the consumers who come from those sites, as well as what they read on a regular basis, and tailor your content to them in order to convert those visitors into customers.
When a person visits your platform, he or she is interested in your products or services, and this user is more likely to utilize them than other users. Referral traffic is always essential, and as a digital marketer, I'm always on the lookout for it. It aids me in developing content strategies to attract a larger audience.
But wait, there's more! Referral traffic offers SEO benefits as well. When someone comes to your site from another site, they are generally following a link or engaging in some sort of social engagement. As long as the links and social signals come from reputable websites, Google and other search engines consider them to be good ranking criteria.
Referral traffic is the traffic that a website receives from other sites that link to it. When a user clicks on a link to a website from another site, it is referred to as referral traffic.
Referral traffic can be an important source of traffic for a website, as it can indicate that other websites consider the site to be a valuable resource or source of information. It can also help to improve the visibility and credibility of a website, as it can demonstrate that the site has been endorsed by other reputable sources.
In a simple language , we can say that some one referral our website site For example - If suppose our website is related to health and we have provide value in our content , So People who visiting our site and get some value from it . So he/she will definitely share your content to other people as well . This whole process is know as referral traffic . Two types of Benefits - 1 ) People get Value from your content . 2) You are getting traffic to your website.