How to Execute an SEO Audit on Your WordPress Website?

1. Use SEO Plugin

However, WordPress is an SEO friendly blogging platform. But you can make it even more SEO friendly by using SEO plugin. There are many SEO plugins available in the market, which you can use on your blog.

2. Change Default Permalink Structure

WordPress default permalinks (URLs) are not SEO friendly and it looks something like this.

http://domain.com/?p=123

But don't worry you can easily change it. WordPress comes with 6 different permalink structures and allows to set SEO friendly permalinks. Simply click on Settings >> Permalinks option and select “Post name”.

I recommend Yoast SEO plugin. This is a very popular and best SEO plugin for WordPress site. Here is a guide on Yoast SEO Settings.

3. Check Your Site's Visibility Settings

WordPress comes with a built-in option that prevents your website from being indexed in search engines. If you check this option by mistake, your site will not appear in Google search results. This option is great for newly launched websites.

4. Fix Your WordPress Site's Loading Speed

Google is using page speed as a ranking factor. If your site takes longer to load, your site may not perform well in Google search results. you need to pay attention to it

5. Make Your WordPress Site Mobile Friendly

Right now more searches are done by mobile and it has completely dominated desktop search. Therefore, to improve the mobile user experience, Google introduced mobile-friendliness as a ranking factor.