Before you start creating a social media marketing strategy for your blog. You have to set clear goals for your blog or website.
First of all, you should know where your blog or website is currently and where you would like to see your blog in the coming time. When you have the goal of increasing social media engagement for the blog then you will be able to work effectively.
2. Identify the Target Audience
Unless you share your content with the target audience on social media. You will not get its correct result.
If you are a travel & lifestyle blogger then travel places, travel tips, new destination etc. Your target audience will be people interested in and knowing about.
To identify the target audience, you can run online surveys, campaigns or take help of such facebook groups and pages that are related to your blog niche.
3. Ask Questions from Visitors
This is a simple method that can be useful in increasing social media engagement for a blog.
Whenever you post on social media, do some work to get feedback from users. For example, at the end of the post, ask them which part of the post they liked the best, comment or share the post and tag any of your friends in it. You can share new posts as well as old posts through social media. Keep sharing with readers. This will connect readers more deeply.
5. Keep Content Quality Right
When you have a target audience and goal, then content quality can provide you stability in this field. The content you share on social platforms will decide whether you will be able to build relationships with visitors on social media.
If your content is good and helpful for people then you will definitely be able to connect well with your followers on social media.
You not only have to provide quality content but also present quality content in such a way that the audience can receive it in the best possible way.
Also, whenever you share the link of your post on social media, write some text along with that link. This will attract the readers to know about the post and click on the link.