What is content marketing

The entire digital marketing strategy mainly relies on content creation. You can create content to inform, entertain, inspire or persuade your buyers through a content marketing strategy. The goal of content marketing is to reach potential customers through the use of content.

Content is usually published on a website and then promoted through social media, email marketing, SEO or PPC campaigns. Content marketing tools include blogs, ebooks, online courses, infographics, podcasts and webinars.