What are the common SEO mistakes to be avoided?
Following are the slip-ups you should be on the lookout for before they endanger your online visibility.
1. Without SEO, there are no SEO mistakes? Wrong.
Sure, poor search engine optimization is one of the reasons why your blog doesn't get enough traffic. But not tapping into the pool of benefits SEO provides is an even deadlier mistake.
Laziness will not keep you ahead of the competition; SEO will. Once you get familiar with search engine optimization, it will get easier to add new skills and upgrade yourself over time.
True, SEO is continually changing, and it is not easy to keep up the pace. This implies that, just as search engines evolve, so does optimization. However, it pays off to do your homework, conduct audits, and frequently apply modern techniques.
2. Failing to conduct an SEO audit regularly
Mistakes happen, but luckily for all of us, some mistakes are meant to teach us and make us better. From time to time, you need to conduct an inspection of and discover what's going wrong and why. The same goes for your SEO strategy.
What should you focus on in your SEO audit?
1. Review your strategic objectives first.
2. Analyze if you're targeting the right keywords.
3. Check out your competitors and compare with them.
4. Test your website loading time and especially if it's mobile-friendly or not.
5. Examine the effectiveness of your landing pages.
6. Inspect the quality, uniqueness, usefulness, engagement, and length of your content.
7. Analyze user experience that's evident in bounce rate and time spent on your site.
Check your links! Relevance and authority of your backlinks are vital, as well as their diversity and targeting.
3. Not understanding search intent and targeting
If you want your website to reach top positions with the help of SEO, you should make sure that
your content answers the search intent of your visitors, as well as
fits the terms for which they are searching.
People will come to your website for three main reasons.
It either offers a solution to their informational, navigational, or transactional intent.
In other words, either your page provides the information they're looking for, or they're looking specifically for your website, or you're offering a product they wish to purchase.
If you make the reason for their visit easy to find, offer quality content, and invest in user experience, your work is (mostly) done.
4. Disregarding structured data
While structured data will not directly help your site rank better, it will explain to Google what your webpages are offering.
Technically, with structured data, you're ensuring that your pages show as results only in relevant searches. If you fail to standardize the way you're offering the information on your site, you will likely miss out on significant organic traffic.
Finally, structured data will help your website get into Google's Knowledge Graph, adding heightened visibility to your brand. This will also bode well for your website's authority and trust it builds among your potential visitors.
5. Overlooking internal linking and backlink building
Internal links are essential for your SEO because they will help search engines find pages and content on your website through other, already known pages. Furthermore, internal links serve to inform Google and other engines that the page containing them may be important. Without internal links, you are decreasing your page's authority.
Elucidatefacts2 years ago
Dilawer Saleem2 years ago
It should come as no surprise that you need clear goals to succeed with SEO.
But many business owners and marketers run SEO campaigns without having any goals. They believe that doing SEO will increase their traffic, which in turn will increase their sales.
The problem is, things are not always quite that simple.
For your SEO efforts to pay off, you need to understand what you want to achieve. Is it better quality traffic, more organic leads, or more sales you’re trying to get?
For example, let’s say you’re getting 10,000 monthly organic users to your website but only 1% of them end up buying from you. If that’s the case, there are two possible reasons: either a) you’re driving the wrong kind of traffic to your website or b) your website does a poor job of converting visitors into customers.
Without clear goals, you’ll end up with a bunch of vanity metrics and not much else.
Editor’s note: For more tips on setting clear SEO goals, check out this article.
Mistake 2: Ignoring search intent
Search intent is a hidden ranking factor that impacts SERP results. Google favors sites whose content satisfies the search intent for a given query.
Search intent refers to the ultimate motivation behind a user’s search. You have to figure out what a user wants to get when searching that query on Google. Is the searcher looking to buy something? Or are they trying to learn something?
For example, if someone types “digital marketing” into the Google search bar, that probably means the user wants to know what digital marketing is. So the user has informational intent.
But if the user was searching “digital marketing services”, that would probably mean that the user wants to hire a consultant or company that offers digital marketing services. This is a commercial keyword. To answer the search intent behind this query, you need to provide details about your marketing agency and the services you provide.
If you fail to satisfy the searchers’ intent, you won’t be able to rank for very long.
Mistake 3: Overlooking mobile traffic
If your website is not mobile-friendly or mobile search is not part of your SEO strategy, you might be leaving money on the table.
Today, more than 50% off all traffic comes from mobile devices. And that’s why Google tends to favor mobile-friendly websites.
To prepare your website for organic traffic from mobile devices, you’ll want to ensure that your website is responsive and that it loads in under 3 seconds. Mobile-friendliness and pagespeed are important ranking factors.
Don’t ignore mobile optimization if you actually want to increase your organic website traffic.
Mistake 4: Holding onto old school SEO best practices
Google is constantly developing their search algorithm. As a result, SEO is also changing.
The strategies that were working well 10 years ago are no longer effective. So if you want to stay on the top of Google SERP, you need to keep yourself updated and use modern SEO techniques.
These days, old school SEO techniques like keyword stuffing and private blog networks (or PBNs) are greeted with penalties rather than rankings.
That’s why you should keep yourself updated on modern SEO best practices and keep an eye out for new updates, changes by Google, and shifts in the industry.
Mistake 5: Buying backlinks
Backlinks are among the most important ranking factors. But If you’re buying links to boost your website rankings, you might end up with a penalty from Google. This means you’re not only wasting your money but also potentially ruining your website’s chance to rank on search engines.
According to Google, most sites that sell links don’t actually boost your rankings. That’s because in reality, most link-builders and link-sellers all have the same list of sites from which they sell links. The good news is that Google also has the same site lists, which means they’re able to devalue these sites.
If you’re still not convinced, hear me out. Even if you haven’t gotten a Google penalty for shady links or techniques yet, it doesn’t mean that you’re safe. Your website may still get a penalty today for links that you built years ago.
If you still want to pay money to get links, I would recommend that you hire an SEO services company that can acquire top-tier links in your niche without breaking any of Google’s rules.
Mistake 6: Forgetting about content formats other than text
Doing SEO for text-based content can feel difficult because every site and blog is doing the same thing.
In 2021 and beyond, it’s good to remember that content doesn’t necessarily equal the written word. There are other content formats (think videos, infographics, podcasts, webinars, and images) that you can use to rank on Google and drive organic traffic to your website.
Many people prefer watching videos over reading. That’s why you’re probably seeing more videos on social media feeds as well as on Google SERP. These days, videos are the content format with the highest demand, and I would guess that the demand will only increase in the near future.
And if you still need convincing, consider this: based on my experience, video content takes less time to rank on Google and YouTube than text-based content does.
Mistake 7: Ignoring branded SEO & EAT
SEO is not just about ranking higher on Google. It’s also about building a trustworthy brand.
Today, Google favors sites that are genuine, trusted, and popular. This is Google’s E-A-T (expertise, authority, and trust) concept. Google determines the EAT of a website by using a combination of various data points and algorithms.
Here are a few ideas on how to demonstrate your expertise, authority, and trustworthiness:
Make sure your SEO strategy also includes ways to increase brand-related searches
Try to get featured on top media publications
Provide information about your company, like location (address), author bios, recognitions, and awards won
✓Failing to have a plan in place
✓Choosing the wrong keywords
✓Leaving out vital meta data
✓Neglecting to publish great content
✓Overlooking user experience.