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Conversion is a metric for eCommerce mainly, to track actual buyers over the number of visitors for a campaign.
Let say we run a google ad/Facebook campaign with a link to our product.
So, we got 100 clicks to the link, but only 10 people actually bought/subscribed to our service. So, the conversion rate is 10/100 i.e. purchase/visits if we say for e-commerce. here we have 0.10 conversion rate.
This process can be for paid/unpaid actions like you added some tool etc, that can be also tracked. This helps to keep check on campaigns success or failure.
Google Analytics provides metrics for conversion tracking
Thanks
6 days ago   1
Balvinder Singh that's a good detailed answer. Upvoted and shared across...
6 days ago   1
The ‘number of visitors performing your desired action out of total number of visits' may be used to determine a website or webpage conversion rate.
11 days ago   1