January 03rd, 2024

What Is a Conversion Rate?

When visitors to your website take Desired Action, which gives you the benefit, it is called Conversion. In simple words, getting the action taken by the visitors for their benefit is called conversion, and the percentage of conversion done is called conversion rate.

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Balvinder Singh
3 years ago Selected
Conversion is a metric for eCommerce mainly, to track actual buyers over the number of visitors for a campaign.
Let say we run a google ad/Facebook campaign with a link to our product.
So, we got 100 clicks to the link, but only 10 people actually bought/subscribed to our service. So, the conversion rate is 10/100 i.e. purchase/visits if we say for e-commerce. here we have 0.10 conversion rate.
This process can be for paid/unpaid actions like you added some tool etc, that can be also tracked. This helps to keep check on campaigns success or failure.
Google Analytics provides metrics for conversion tracking
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Manish Singh Bisht
2 years ago Selected
The number of conversions divided by the total number of visitor audiences is called the conversion rate.

If you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
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Himangshu Kalita
3 years ago
The ‘number of visitors performing your desired action out of total number of visits' may be used to determine a website or webpage conversion rate.
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