What is invisible text and link in blogging

Invisible texts means writing white text in the content or website. These texts are not visible to the visitor, but search engine crawlers can easily see and index them.

A few years back, it was very easy to rank in search engines using this technique. But now search engines have become smarter than before. And this technique now refers to the black hat SEO strategy.

It is most commonly used by hackers to hide links. In addition, many new bloggers put a large list of invisible keywords in their articles in order to rank better in the SERPs.