How does keyword optimization work?

Keyword optimization or keyword research is a process to pick best keywords for your blog.

Without keyword optimization your post is not able to rank on Google.

For example if your search on Google Indian Bloggers Directory than Indibloghub is show on the first page.

Many of you (including me) has join this site using just a simple keyword "indian bloggers directory"

Hence i can say Indibloghub has optimized the keyword "indian blogger directory" for this blog.

There are many ways to keyword optimization or research.

Some tool are ahrefs, ubbersuggest etc.

Keyword optimization (also known as keyword research) is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.