What is website marketing

A website is the home of all digital marketing activities. This alone is a very powerful channel or medium and it is also a necessary medium to execute various types of online marketing programs. A website should represent a brand, product and service in a clear and memorable way. It should be fast, mobile friendly and easy to use.

The website is the focal point of digital marketing efforts. Brands and organizations use websites to host content while using other means to distribute it. For example, downloading files, booking a product or service, and so on.