What is off-page SEO? A Beginners Guide

What is off-page SEO? A Beginners Guide

Off-page SEO basically means offsite SEO of a blog or website. Off-page SEO consists of a lot of action which you take outside your website. There are various factors that affect the perception of the search engine. On the basis of various criteria, a search engine decides which website or blog to rank in search results. Off-page SEO is not just about links. It is much more than that. Off-page SEO involves creating high-quality backlinks, creating brand awareness, brand mentions, social signals and more.

Benefits Of Off-Page SEO

1: Domain Authority: This increases your domain authority.

2: Search Engine Ranking: It helps to rank your website/blog at a better position in SERP (Search Engine Result Page).

3: Social & Referral Traffic: Social media marketing and link building are methods of off-site SEO and this also gives your site referral traffic from social media and other platforms.

4: Online Branding: When your site is visible on search engines, social media and other platforms of the Internet, then it builds your brand.

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Comments (2)

Hitha Nanjappa Selected

Hitha Nanjappa

1 year ago
Off-page SEO refers to the activities you do outside the scope of your website to improve your ranking and site optimization.
Example:
* getting backlinks from trusted or high DA websites
* fixing broken links
* being socially active on other sites to drive traffic to your own site etc.

Shantanu Khandare

Shantanu Khandare

1 year ago
Off-Page SEO is a term for the collective set of activities that you do outside your website so as to build links that point to it. These links that point to your website are known as backlinks (links pointing back to your site). The main agenda for Off-Page SEO is to create quality, relevant and trustworthy backlinks.