What is off-page SEO? A Beginners Guide
Off-page SEO basically means offsite SEO of a blog or website. Off-page SEO consists of a lot of action which you take outside your website. There are various factors that affect the perception of the search engine. On the basis of various criteria, a search engine decides which website or blog to rank in search results. Off-page SEO is not just about links. It is much more than that. Off-page SEO involves creating high-quality backlinks, creating brand awareness, brand mentions, social signals and more.
Benefits Of Off-Page SEO
1: Domain Authority: This increases your domain authority.
2: Search Engine Ranking: It helps to rank your website/blog at a better position in SERP (Search Engine Result Page).
3: Social & Referral Traffic: Social media marketing and link building are methods of off-site SEO and this also gives your site referral traffic from social media and other platforms.
4: Online Branding: When your site is visible on search engines, social media and other platforms of the Internet, then it builds your brand.
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Manish Singh Bisht
5 months agoOne important aspect of off-page SEO is building backlinks, which are links from other websites to your own. Search engines view backlinks as a vote of confidence in the quality of your website, so the more high-quality backlinks you have, the more likely you are to rank well in the search results. However, it's important to note that not all backlinks are created equal. Links from reputable, high-quality websites are worth more than links from low-quality or spammy websites.
Example:
* getting backlinks from trusted or high DA websites
* fixing broken links
* being socially active on other sites to drive traffic to your own site etc.