What are Reciprocal Links?

Reciprocal links refer to reciprocal mention and link trading. In general, it's not good for your site's Google ranking in the short term.

For the short-term, though, it can help your search engine rankings because webmasters have begun to take notice of how often people reference others' sites when doing product research with their favorite search engines. For example, two companies may make a trade agreement that they each provide links on their web page leading back to one company from the other company's website via a hyperlink or an anchor text reference.

As far as SEO is concerned, it is not advised (unless you don't really care about getting ranked at all). It will enable bots to better identify your site within the search engine's index, but Google and other major search engines frown on these kinds of practices. They understand that there are companies that find ways to manipulate their system and will lower your rankings if it happens enough. The best thing to do is ORGANICALLY try to connect with experts in your field or companies you might like to work with.

Although they have helped a little bit in the past, it's not worthwhile to work on building up links just for link-value purposes because over time Google has gotten smarter about what constitutes an unnatural link profile and that traffic from those types of links can be very fleeting. What I'm saying is don't go out and try to build traffic by creating links to your site. Google began penalizing this behavior a couple of years ago, and you don't want to get caught in that net.

Reciprocal links are links that are exchanged between two websites. Essentially, one website will link to another website, and in return, the second website will link back to the first.
These types of links were once a common way for websites to build up their link profiles and improve their search engine rankings. However, search engines have become more sophisticated over time and now place less value on reciprocal links, as they are often seen as less natural and can be used as a way to manipulate search results.
They are generally not as effective as other types of links, such as those earned through high-quality content or outreach. It's generally more beneficial to focus on building a diverse link profile with a mix of different types of links, rather than relying solely on reciprocal links.

Reciprocal links are mutual links between two websites, where each site provides a link to the other. It is a form of link exchange used to establish a connection and enhance search engine optimization (SEO) by increasing the number of inbound links to a website.