What is URL Optimization in SEO?

Apply the KISS principle: "Keep it simple, stupid".

✓Keep your URLs descriptive and readable;
✓Keep your URLs brief;
✓Keep your URL structure consistent.

SEO friendly URLs are URLs that work well for both visitors and search engines. URLs in general describe the location of a document or page for visitors and search engines.

URL optimization in SEO refers to the practice of making sure that the URLs for a website's pages are properly structured and formatted so that search engines can easily crawl and index them. This includes using keywords in the URLs, keeping them short and descriptive, and using hyphens to separate words. Additionally, URL optimization can also include redirecting any broken or outdated links to the proper pages, and eliminating duplicate content.

It's all about making your URL shorter while it should be a complete brief of your article.

A good url structure is when you are putting meaningful things on it and aren't filling yours with any unnecessary words or characters, and avoid keyword stuffing.