Why is a Mobile-Friendly Website Important?

Today's era is of mobile and everyone has a smartphone. Most users visiting your site may be using a mobile device.

If your website is not mobile-friendly, it may be difficult to view and use it on a mobile device. To read content on non-mobile-friendly sites, the user needs to pinch or zoom.

This creates a bad experience for the user and as a result, they exit the site.

Also, on 21 April 2015, Google introduced mobile-friendliness as a ranking signal.