What is the advantage of anchor text?

1) Anchor text is used correctly in the post, then your page rank will increase in the search engine. The higher the page rank, the more organic traffic will be. Due to high page rank, whenever someone searches something related to your target keyword, then your blog will be indexed in the result.

2) Anchor text also plays a very important role in reducing the bounce rate. If you have ever used Adsense then you would know how important the bounce rate is for any website. It is said that the bounce rate should be less than 35%. If anchor text is used properly then you can reduce your bounce rate. And you can earn good money from adsense or any other adnetwork.