Why is content optimization important for SEO?

There are the following key points in breif:

* SEO needs strategic usage of keywords and search terms.
* For a small or medium-sized business, the only way you can get social validation is by quality content writing.
* Quality backlinks can only be obtained due to quality content.
* In order to rank your website and individual links, Google needs content.
* There are greater opportunities for your content to be shared on social media.
* Content writing boosts your content marketing efforts and this, in turn, improves your search engine rankings.
* Organic rankings achieved through quality content writing last longer and attract more traffic because people prefer to visit links that appear organically rather than promoted by advertising.