Blogging Glossary: Blog Terms for Beginner Bloggers

We all know that a blog is a collection of news, personal stories, theories, reviews, poems among many other things in a digital platform. Today, blogging has grown just beyond its traditional textual format of writing and reading. With wider access to social media, it has evolved beyond into photo, audio and video formats as well. Be it any format, if you are someone new to the blogging world or are looking to start your own blog, there are some blogging terminologies that you need to know to get easily acquainted with this subject.

While you continue to slowly navigate your way through this new world, we have tried to make it simpler for you by compiling a blogging glossary. You can use it to address the most common dilemmas you might have in having your blog up and running.

301 Redirect

Permanently redirecting old URL to new URL is called 301 redirect. By creating a redirect, you can tell visitors and search engines that your site URL or blog post URL has been redirected. So when a visitor clicks on your old URL, it will be automatically redirected to...


A/B Testing

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the...


Above the Fold

The page area of any website that is first loaded and visible on the screen, without scrolling down is "Above the fold" fold basically means, the upper part of a page is visible and the lower part hidden. Above the fold is a popular term nowadays for SEO and refers to...


Ad Code

Ad code is a combination of HTML and Js code used for providing the ads on a page where we add the code. The js part loads the SDK and functionality, while the HTML code marks place and dimension along with other details to render(draw and display) the ad on a page.


Ad Impression

Ads shown by Google on the web page visited by the visitor is called Ad Impression. When any visitor opens your content like blog or YouTube videos to watch or read, then Google Ad shows it. This is the Ad impression. Sometimes these sites do not load due to slow or...


Ad RPM

RPM is called Page RPM which means that how much earning you have earned from 1000 Page Views (PVs), its Average Earning is Page RPM. As you know there are about 3 to 5 ads on a page. So there will be as many impressions on a page view as there will be ads. So Impressio...


Affiliate

Affiliate marketing is a way through which a blogger earns commission by selling a company's product through his website. Whatever commission you get depends on the product, what type of product it is, such as more on fashion and lifestyle categories and less on el...


Alexa Rank

Alexa rank is a list of websites ordered by some stats and managed by Amazon. They track websites and order them from 1 to more. Sites like Google, Facebook, amazon are one of the tops. They basically check factors like keyword, backlinks, traffic and more.


Alt text

Alternative Text is some kind of text or description of the photos posted in a blogpost. It is important for below reasons: 1. If Keywords are part of the description/alt text, it can help in SEO optimization. 2. If the photo file size is too large, page loading time...


Article Spinning

Article spinning is a technique used to create multiple versions of a piece of content, such as an article, blog post, or product description, by changing certain words and phrases while keeping the overall meaning of the content intact. This technique is often used to...


Author

In WordPress, an author refers to a user who has the capability to write and publish posts on a website. An author is a user role in WordPress, which has a set of capabilities that determine what actions the user can perform on the website. When a user creates a new...


Auto Blogging

An Auto-blogging or automated blog is a term in which a website pulls the content from another website using the RSS feed. Mainly the term auto blogging is related to spam blogs. Instead of this, there are also several smart and profitable use of this website.Setting Up...


Autocasting

Auto casting is the use of software to automatically create audio podcasts out of text on a blog or other Web site. This is a very useful method for storytellers and writers to share stories via podcasts from their written content.


Blank Ad

if you implement your tags in incorrect format then blank ads shown in your AdSense page so its important to insert right n proper tags on your blog post


Blogging

Blogging is the act of creating and publishing content on the internet, typically in the form of a website or an online platform. Blogs can cover a wide range of topics and can be written by any individuals. Blogs are often written in a more informal or personal s...


Blogosphere

It is like telling 'A blogging world'. All blogs, bloggers and readers on the internet are interconnected together where they can interact , share and discuss content or opinions in the form of blogs.


Bounce Rate

Bounce rate is the percentage of website visitors which are landing on your website and leaving before taking any action on your blog or website. The actions can be clicking on the page elements, ads, or signing up. They just visit it and returns back. Bounce rate is on...


Breadcrumb

**Breadcrumbs **are a navigation aid that allows users to see the path they have taken to get to the current page. They are typically displayed as a hierarchy of links at the top of a page, with the current page being the last link in the hierarchy. For example, on an...


Broken Link

When you delete any page on your blog but its link is available anywhere, then it is called Broken link that means a link that shows error or does not exist on your blog, then it is called Broken link. is called. Sometimes you must have seen that after opening the po...


Canonical URL

Canonical URL or Canonical Link is the same thing, which is used in HTML. It is used as SEO, where by using Canonical Tag, if the same page in our website is opened with a single URL, then we tell which URL is the most, so that there is no duplicate content in the searc...


CAPTCHA

A CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a type of challenge-response test used to determine whether or not the user is human. It is typically used to prevent automated bots from performing actions on a website, such as s...


CDN

CDN is short for Content Delivery Network. As the name suggests, it is used to provide the content, content in the case of WordPress is the images, static files, scripts that load over a network. CDN helps to provide the content faster to an audience than directly servi...


Clickbait

Clickbait is a text or a thumbnail link. It is designed to attract attention and entice users to follow that link. Also designed to read view, or listen to the linked piece of online content. That is being typically deceptive, sensationalized, or otherwise misleading. A...


Content Syndication

Content syndication in digital marketing is a essentially capability republishing a piece of content material (whether that be an article, infographic or a video) on one or more websites. Through it anyone can promote its own brand’s recognition to a large crew of indiv...


Crawling

Crawling is a process of fetching records programmatically. Generally, we visit the blog and get content as an audience, but search engines like Google, Bing, Duck Duck go they do not do this. Instead they have programmed bots, that do the same work programmatically....


Creative Commons

(Creative Commons license, CC for short) is one of several public copyright licenses that allow the free and free distribution of certain works, without which those works would have been copyrighted. Here 'Kriti' can mean any creative thing created by a person. For exam...


Crosslinking

Crosslinking is the practice of linking to related pages within a website from different pages within the same website. This is done to help users navigate the website, to signal the importance of certain pages to search engines, and to distribute page authority and lin...


CSS

The full form of CSS is Cascading Style Sheet. CSS is a simple design language. Which is made to simplify the process of rendering web pages. Using css, you can control the color of web pages, style of font, distance between paragraphs etc. This is what it means to say....


Curated Content

Curated content in marketing refers to the practice of selecting, organizing, and presenting information from multiple sources that aligns with a brand's marketing goals and appeals to its target audience. The purpose of curated content is to provide valuable and r...


Dedicated Hosting

Talking about dedicated hosting, dedicated hosting is a hosting in which you are given a complete server in which only your website is hosted and no website is hosted in the server other than your website and in this server you will get many All the resources are availa...


Domain Authority (DA)

Domain Authority has become an important metric to measure the search engine score of your website. It has come about after Google stopped updating the PageRank data. Domain Authority helps you to compare your website with the competitors. Even though Google doesn’t...


Domain Rating (DR)

DR or domain rank is a metrics by Ahrefs which was introduced to index and rank sites by ahrefs. But now SEO specialists use it to mark site quality and filter sites for SEO works. So, a site with DR 60 is good over DR 30 irrelevant of DA of the domain. So, if we have...


Event Tracking

Event tracking is a method of measuring and analyzing user interactions with specific elements on a website or web-based application. It is used to track specific actions or events, such as clicks, form submissions, page views, and other user interactions, and collect d...


Favicon

When we visit any sites in the browser, there are tabs when we open multiple sites or at least one site. So, to identify the opened site under a tab, we use two things - title - image(icon) so a small image, we add to the tab for identification is a favicon or favou...


FTP

FTP (File Transfer Protocol) is a standard network protocol. It is the exchange of data files between the server and the client on the Internet and in the local network. FTP is completely based on client server architecture, which is to be kept secure. Normally SSL / TL...


Google Adsense

Google Adsense is a contextual advertising service that lets you place adverts on your website or on YouTube videos. When someone clicks on the advertisements, the users will be compensated. Google Adwords generates advertising for corporations or enterprises that have...


Google AdWords

“AdWords” is a very good advertising service of Google itself. If someone wants to promote their business through online advertising, then Adwords is the best way for online advertising. This service of Google reaches the right people through search keywords. Ads of Adw...


Google Analytics

Google Analytics is an analytics tool by google used by various services to get stats for a website's views. For most of the users only tracking views, is what google analytics does. But Google Analytics is more than that1. It helps in providing stats on how much organ...


Google Sitelinks

Google Sitelinks are links to specific pages or sections of a website that appear under the main search result for a specific query. They are designed to help users quickly navigate to the most relevant content on a website. Sitelinks are automatically generated by Goog...


Gravatar

Gravatar is tightly connected to your email address. Once you register a free account with Gravatar, the service will let you upload a picture that you want to use as your avatar. Whether it's your actual photograph or an icon you just happen to like, this image will re...


Hosting

When you create a website or blog, all its contents like images, videos, pages etc. have to be stored in the server so that other people can access it through internet. Web hosting is a type of service that allows us to upload our website to the Internet. For website...


Hyperlink

A hyperlink, also known as a link, is a clickable element, usually underlined and shown in a different color, that redirects the user to another web page, document, or a specific location within the same page. Hyperlinks are used to navigate between different pages on t...


Influencer

Influencer is someone who promotes the product and service of a company or business. It is completely different from any business and customer and it is easy for the influencer to promote a product because the influencer has a face value of his own, and he has authority...


JavaScript

JavaScript is a dynamic computer programming language. It is an Interpreted/Oriented Language. JavaScript is also known as client side/server side script. With the help of which a dynamic web page is created. This web technology standard is the third layer of the cake.B...


Landing Page

The home page is the main point for visitors as well bots for checking Seo. And with new properties like CLS and first content rendering. We can do things to improve. 1. Use low-quality image placeholders (Reduce Layout Shift) 2. Use of critical CSS above the fold if...


Media Kit

It is like a resume for your blog / your blogger profile. It should be a very brief summary of your reach, achievements, brands worked with, service/products offered height your blog. The client/brand should be able to get convinced that you are a good person to colla...


Meta Description

Meta Description is a code snippet, which is written on Hyper Text Markup Language (HTML). When a user does a keyword search on search engines like Google, Bing etc., the search engine shows the best ranked post or page related to that keyword on the result page. Jus...


Meta Title

When we do a keyword search in Google, then Google shows us the links of different websites. As I searched in Google, On Page SEO Tips in Hindi, Google showed a post of ShoutMeHindi only. In this, what is being shown in Blue, we will call it Meta Title, and the descript...


Monetization

A website where a person writes regularly about topics that interest them, usually with photographs and links to other websites they find interesting.  To put it simply, monetization means making money from your site. When you earn revenue from the online content on you...


Niche

Niche blogging is a type of blogging where the blogger focuses on a specific niche or topic, rather than writing about a wide variety of subjects. Niche blogs are created with a specific audience in mind and target a specific market or interest group. For example, a nic...


Page Authority (PA)

PA is Page authority, another MOZ metricWhat is page authority? Simply put, it is a score that can predict how well a specific page will perform on the search engine result pages (SERPs). The score ranges from 1 to 100, with 100 being perfect.Page authority is scored us...


phpMyAdmin

Wordpress uses DB to store website data like users, posts, and more in SQL based DB like Mysql, postgreSql. To help non developers easily manage database an open source tool PhpMyadmin is used, which is a GUI based database management tool. It can execute database queri...


Publisher ID

A publisher ID in Google AdSense is a unique identifier assigned to an AdSense account that is used to track and report earnings generated by ads displayed on the publisher's website. The publisher ID is included in the AdSense ad code that is added to the website,...


Return on Investment

Let's say your total investment is X. The Amount your investment increases to become is Y. Then, ROI = (Y-X)/X * 100 eg:) If total investment X = Rs. 1000 If this investment increases to Y = Rs. 2000 Then ROI (Y-X)/X = (2000-1000)/1000 * 100 = 100% = Rs. 100...


Robots.txt

It is a text, MS word or any other text editing file with written instructions for search engine robot / spider to know where to crawl and where not to crawl on your site. It is added into the root directory of your domain. Each file/folder is needed to be entered as...


RSS

Hey Admin, Rich Site Summary (RSS) or Really Simple Syndication (RSS) Feed, It publishes frequently updated content using a variety of common web feed formats, including blog posts, news headlines, audio, video, and much more. Publishers can use RSS feeds to automati...


SERP

A search engine results page (SERP) is the webpage that is displayed by a search engine in response to a user's query. It lists the websites, videos, images, and other types of content that the search engine considers to be the most relevant to the user's quer...


Sitemap

In Simple Words, Sitemap is basically used for navigation on your website for both crawlers and as well as users. There Are Two Types of Sitemap - 1) XML Sitemap - Is Basically Used For Crawlers. ( Understand the structure of your  Website. ) 2) HTML Sitemap - Is Basica...


Sponsored Post

Sponsored posts are a form of paid advertising on social media or blogs where a brand pays a publisher or influencer to create content that promotes the brand's products or services. This type of content is similar to organic content, but it is clearly marked as sp...


SSL

SSL Certificates is a digital certificate. Which you can buy from any organization or on your own. This creates a secure connection between your web browser and your web server. This certificate includes the certificate holder's name, serial number, expiration,...


Tagline

WordPress and other blogs have two options that are basically naming and description for the blog. So, the tagline is just a short sentence showing the motto or idea of a website. Like I have Tekraze as the title and Dive into Technology as a tagline that shows people'...


TLD

TLD stands for "top-level domain." In the context of the internet, a top-level domain (TLD) is the part of a domain name that comes after the "dot" (e.g., .com, .net, .org). There are several different types of TLDs, including generic top-level domains (gTLDs) and count...


Two Factor Authentication

Two-factor authentication (2FA) is a security process in which a user provides two different authentication factors to verify their identity. This helps to ensure that the user is who they claim to be, and that the login request is legitimate. The two factors used in...


VPS Hosting

VPS (Virtual Private Server) hosting is a type of web hosting that allows a website to be hosted on a virtualized server. A VPS is a virtual machine that runs on a physical server, and it is set up to function as a standalone server. Each VPS is isolated from the others...


WYSIWYG

WYSIWYG is short for What you see is What you get means you will see whatever you writing exactly as it will appear to everyone. This refers to the editor for writing posts on the blog. If we talk about WordPress, it has two editor options, one is a normal editor, and...